What is a download?

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What it means:

A download signifies that an audio file has been successfully transferred from the podcast host to the listener’s device. 

How it happens:

Downloads can be initiated by a listener pressing play on an episode, or they can be automatic, occurring when a user is subscribed or following a podcast. 

What it doesn’t mean:

While downloads indicate the transfer of a file, they don’t necessarily mean that the episode has been listened to or played. 

Why it’s important:

Downloads are a primary metric for podcast creators to assess a podcast’s reach and popularity. 

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