The beauty of Hiro is that you can quickly create a powerful info-product and promote it anywhere…all in a single day. You can give your show away for free as a lead magnet or charge for it as a single offer or bump.
If those “bump” and “lead magnet” are little confusing to you, don’t worry. I’ll help you wrap your head around that too.
The goal should be more than money
Okay so you can make a lot of money using Hiro but if that’s your only goal, you’re missing out on a whole lot of opportunity.
Hiro lets create lasting relationships with clients based on trust.
If all you did was take some content kicking around on your hard drive, upload it to Hiro and turn around and sell it to your followers, you will make thousands in a day. At least that’s what happens with most Hiro user.
The beauty of audio is that most shows get a play-through rate of 90% – compared to the average 17 second play-through rate of video. Also, listeners are usually exercising, cleaning or driving as they listen. So it’s like you’re having a 1-on-1 conversation as they go about their day.
Higher play-through and focus turns cold leads into hot in 30 minutes. And creates a unique bond where they feel like they know you personally (it’s called ‘parasocial relationship’).
How Hiro can increase your impact & profits
There are all sorts of ways to use your private audio feed to increase profits, but here’s a few suggestions to get the ideas rolling: