Kiana Danial coaches moms on how to profit from a stock market portfolio. She has a very strong social media presence and had consistent sales each month.
Kiana’s course was extensive, and moms who signed up were struggling to find the time to consume it. And many who signed up were requesting a refund. This was hurting her bottom line and Stripe scores.
Kiana offered the Hiro audio version of her course as an additional $67 product to her course. They made sales but the true value came when they offered the Hiro audio for free to clients who were requesting refunds.
If your target market includes parents or people who are short on time (such as CEO’s), is a must. If you aren’t offering it, expect to lose customers to your competition. This is a market that doesn’t have the time to sit and watch videos and with Hiro, you not only show that your are considerate of their needs and wants, but you also instantly expand your market reach.
Important to note, we didn’t create any new recordings with Invest Diva. We used all her existing recordings and uploaded them to Hiro.
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