A2P 10DLC Campaign Approval Sample

On January 26, 2023, a new A2P (Application to Person) 10DLC (10 digit long code) Campaign review process came into effect. This change effects people who send special texts to the United States using long numbers. This new check doesn’t affect messages sent for free.

Starting on January 26, 2023, when you make a new A2P Campaign, people will look at it closely by hand. To make sure your Campaign is okay, remember to do your best when you’re making it.

Approved campaign example

Campaign Information

1. Description
   1. This campaign sends appointment confirmations, message notifications, and offers for consulting appointments to existing patients or new clients who have opted in to receive SMS notifications. The communications are sent via in-person POS, website forms, or chat.
      1. The Campaign use case description section is used to describe the purpose of this campaign.
2. Sending messages with embedded links?
   1. Yes
3. Sending messages with embedded phone numbers?
   1. Yes
4. Message Sample #1
   1. David, it’s Kate from ABC Company. Thanks for opting in to receive SMS notifications. I just saved a time for you on Thursday, March 11, 2024, at 2:00 PM, and I’ll see you then! If anything changes, just let me know. If you need to opt out, reply STOP.

      1. include an Introduction of yourself/company and Opt Out language (reply STOP to unsubscribe.)

5. Message Sample #2
   1. David, it’s Kate from ABC Company. Thanks for opting in to receive messages. Today, we are giving out a few vouchers to our past clients for a free consultation. Would you like one? If you need to opt out, reply STOP.

      • Sometimes, A2P campaigns are rejected due to users including custom fields or values. It's important to note that this practice is strongly discouraged. Avoid this: "Hey {{name}}! Samuel from [write the client's company name here] here. We remember you had signed up to receive an appointment with us a little while back. When could we get you rescheduled? Reply STOP to opt out."
        

6. How do end-users consent to receive messages?
   
   1. End users opt in through an appointment form on the website: https://www.abccompany.com/appointment, Users check a box with optional consent language to receive messages from us to provide their consent at the end of the appointment form: [link to screenshot of form]

      1. The opt in information must be described in the message flow description. Make sure to include the link to the website opt-in page. The website needs to have privacy policy and terms of service, and an optional checkbox for message consent. If the checkbox is showing at the end of the survey, or behind an appointment form. Please supply a hosted link to an image of the opt-in

7. Opt-in Message
   1. You are successfully opted in for messages from ABC Company. Reply STOP to unsubscribe.
8. Opt-in Keywords?
   1. Subscribe, Start

      1. Opt-In Keywords should be alphanumeric or accented characters. The use of spaces between keywords, such as 'I Agree' and 'Sign UP,' is not permitted. However, one-word keywords are acceptable. Suitable options include Subscribe, Start, Y, Yes, Confirm, and Register.

9. Opt-out Message:
   1. You have successfully been unsubscribed. You will not receive any more messages from this number. Reply START to resubscribe.
10. Opt-out Keywords: CANCEL, END, QUIT, UNSUBSCRIBE, STOP, STOPALL
11. Help Message: Reply STOP to unsubscribe. Msg&Data Rates May Apply.
12. Help Keywords: HELP, INFO